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30 JUNE 2016

For immediate release

MAVU Launches Facility Utilization Volunteer Program

Pretoria – Today Mavu, a Sport Development organization that focuses on providing access to sport in disadvantaged areas launched its facility utilization volunteer program (FUVP) at the University of Pretoria’s High Performance Centre.

The sports development project is endorsed by the National Lottery Commission and focuses on capacity building, training community volunteers to enable them to be coaches and train the youth within the communities they work in.


Founded in 2011 by Mr Kenneth Neluvhalani, the non-profit organization startup was inspired by the life story of Justice Makhale who became the first black athlete to participate in a World Cup Mountain Biking.

“The organization was established to level the playing field, and give the disadvantaged access to sport participation and competition. We also want to maximize the utilization of the sport facilities which are not used in various communities in the country. We aim to provide opportunities to both individuals and communities to participate in sport. And Mavu also provides support systems to emerging elite athletes who do not have resources to reach excellence level.” said Mavu CEO, Kenneth Neluvhalani.

Many of the Lotto funded sport facilities which were constructed around the country are underutilized due to lack of knowledge on the different sporting codes amongst the community members. Mavu’s aim is to empower community members and link them with the federations of the respective sporting codes.

Since its formation in 2011, Mavu has played a role in uplifting communities and assisting athletes.

“To date, we have trained 50 youths who work within their communities as coaches. We have established junior soccer leagues in 10 communities. We have also assisted elite athletes such as Cindy Meyer to achieve her goal of playing football in Canada, and Muzi Maluleke who became South Africa’s three time junior body building champion.” Mr Neluvhalani further elaborated.

The organization’s other achievements include partnering with schools to coordinate and organize school sport programs and assisting communities in setting up sustainable competitions. Some of Mavu’s ambassadors are playing a vital role within the sport fraternity, Simphiwe Dludlu (U/17 National Team Assistant Coach), Kabelo Rangoane (Mamelodi Sundowns Fitness Trainer, Melton Makhumisani (former Decathlon world cup medalist, currently with a pilot license).

About MAVU

MAVU is founded in 2011, based upon an idea inspired by the life story of Justice Makhale.

Justice became the first black athlete to participate in a World Cup Mountain Biking. As a son of a farmer he grew up in Venda, South Africa. Surrounded by the beautiful mountains, hot sun, red soil and green nature. His passion was cycling. At home, resources and opportunities were little. He used to exchange his father’s mangos with a friend to ride his bike. When he grew older he wanted to join a competition, but had no bike. MAVU’s founder Kenneth Neluvhalani got Justice a bike when he found out about this dedicated athlete. Six months later Justice joined his first overseas competition in Germany. A story of success was born…

The Venda meaning of MAVU is ‘Soil’. The logo’s red represents the soil that grows any potential seed to a green full-grown tree or plant. Potential seeds feed themselves with the blue water that runs down Africa’s beautiful mountaintops. The hot sun that rises every morning accelerates and nurtures the process instantly. The trees and plants keep on growing and new seeds are falling off into the fertile soil. The strength of MAVU lies within its combination of sport and education.

For more information please contact – Kenneth neluvhalani

Cell – 082 9083376
Email –


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